After
making sure that you are dealing with a legitimate company there
are few more points to look at:
-There
are two different types of logo design companies that exist
on the Internet:
One is
a company that sells pre made logos. What they do is very
simple. They design a collection of logos related to a particular
field of business and if you like one of them you can buy
it. These logos are mostly iconic logos, or have a special
font in it. There is usually very little work done on these
logos and are the cheapest that you will find. There are downsides
to going this route. First: you have to be very cautious about
registering or even thinking of registering this type of logo.
These are pre-made logos and usually are sold to many different
clients simultaneously which means you may not be the only
company that owns the logo.
The second
type of logo design company
is one that does custom work. These logos are designed from
the scratch and they are designed specifically for your company
to fit your needs and are 100% original - meaning that you
can register this logo once completed and use it as your trademark.
One such company is LogoBee.com.
When ordering a customized logo, there are some things that
you should consider. Most companies who customize logo designs
offer various different packages.
These usually include:
1) A fixed amount of initial variations
2) A set turn around time
3) An amount of designers assigned to work on each project
4) A fixed amount of changes included in the package
5) A fixed price
6) Additional services offered (such as stationery design)
7) A set amount of files included in the final logo kit (description
of each file)
8) Refund policy
9) Redraw policy
Here are
some factors that you need to look at when selecting the best
package for your needs:
1) Packages usually vary from 2 to 9 different logo samples.
Of course, the less variations offered in any given package,
the cheaper it usually is. However, sometimes going with the
least expensive package is not always the answer; You are
then limited in your choice of samples and the amount of variations
you can make.
2) LogoBee offers packages with 6 to 8 initial variations.
We believe that by presenting a wider variety of samples we
can hit the home run more quickly and effectively.
3) The next thing to look for is a turn around time. It also
varies from company to company and it can be anywhere from
24hrs to 2 weeks before the initial variations are ready.
You should look at it from a reasonable point of view. It
is important to know what is involved in the creation of your
logo design. Within 24
hours of placing your order, it usually starts with the gathering
of information and initial sketch work. At LogoBee, we spent
5 business days before the initial variations are complete.
This time is spent collecting more information from the client,
conducting appropriate market research and creating logo design
concepts. We pride ourselves in taking the time to design
appropriate logos that suit your company and therefor there
is no such thing as a "rush job"
4) Another thing to consider is the number of designers working
on each project. This is an important detail, that is often
overlooked. You don't want to see one designer working on
all of your 8 variations. No matter how good the designer
is, he will still have some unique style developed and it
is always important for any project to be viewed upon with
fresh eyes. At LogoBee there are 2 to 4 designers working
on each project at any given time
5) After your initial variations have been completed, you
may want to tweak some samples by change colors, and fonts…
It is important to know how many changes you are entitled
to before you get stuck paying extra fees for each change.
LogoBee offers unlimited changes and we will change and modify
your logo free of charge until you are 100% satisfied with
your logo (depending on the package chosen).
6) Price is definitely one of the more important aspects of
the packages. You should look at all of the packages offered
and decide which has the most bang for the buck.
7) Additional services may be included in the package you
choose; such as stationery design, printing services or life
time file support. Logobee offers such extra features within
its packages.
8) When your logo is completed and finalized you will need
some different file formats to facilitate working with your
logo. You will need bitmap files (gif, jpeg) to place your
logo on the internet. You will also need a vector file (ai,
cdr) for printing, and you may also need a high resolution
bitmap file (tiff…) for printing in case you don`t have
a vector program handy. LogoBee provides a complete logo
design kit with all of the files necessary.
9) Refund policy is another important part of the package.
No matter how good the logo design company is, or how skillful
they are, the bottom line is that we are creating art and
it is subjective. Sometimes it is hard to get the right image
or style - even with the 8 different variations. Companies
such as LogoBee offer redraw sessions with completely new
design variations, but even that may not be enough, so companies
such as LogoBee need to have refund policy.
10) As mentioned above, a redraw policy is also an important
part of the package. If the designers are a little off on
the first batch of samples, it is more than likely that if
given a second opportunity, the designers will succeed in
hitting their mark!
Overview