Marketing
should start immediately after the company is created, the
name chosen and officially registered. You want people to
remember your company in a positive way. You need to make
an outstanding first impression. So, the first thing you have
to work on is your name and the image you portray. In the
e-commerce world your website is the name and face of the
company.
The website is the most important marketing tool for an e-commerce
business. The website needs to look legitimate and provoke
a sense of trust. It needs to be appealing, simple to use,
eye-catching, competitive and unique. Therefore, it is worth
it to spend a good amount of time and money on your website
design. If you aren't savvy with website design and development,
then invest in a talented website design company or independent
designer.
Website
Marketing
Search Engine Optimization
Search engines use algorithms (mathematical formulas) to rank
website listings in response to a particular keyword query.
In order to protect themselves from webmasters and search
engine optimizers manipulating the search engine results to
their advantage, search engines do not reveal their ranking
criteria. However, there are many factors that are speculated
to be important influences in determining the position of
a website on search engine result pages.
For example:
• Content counts!: Search engine spiders and bots like
websites filled with informative articles, relevant text and
content.
•
Incoming links: Build up incoming links from relevant or complimentary
sites. The more relevant and authoritative the incoming sites,
the better your site will be in the eyes of the spiders and
bots.
• Keywords: Try to place as many keywords in the content
of your home page as possible without losing the sense and
aesthetics of the page.
• Meta Tags: Meta tags are html text containing information
about the website that is not seen by human viewers. Meta
tags include title, description, and keyword tags. Considering
that a title tag is the text that attempts to describe your
site, it is very important to choose a title tag that emphasizes
keywords of your page.
• Header tags: Header tags (H1, H2, H3, H4, H5…)
are used to designate headers and titles. H1 tags should be
used to represent the first and most important header, H2
as the second and so on. Search engines give importance to
text that differs from the text on the rest of the page. Bold,
italics, underlines, and various font sizes are useful as
well.
• Make the site simple, easy to surf and navigate, and
eye-catching.
• Keep your website updated with fresh content, new pages
and information.
Overview